How generative AI is already changing how we work

AI is already impacting business, employees and the wider economy.

The advent of generative artificial intelligence (AI) has ushered in a new era of efficiency and innovation, fundamentally altering the landscape of how we work. This powerful technology, exemplified by offerings such as Chat GPT, has already begun to revolutionise various industries, reshaping workflows, decision-making processes, and creative endeavours.

One of the most prominent ways generative AI is transforming work is through automation. Mundane, repetitive tasks that once consumed valuable time are now being seamlessly handled by AI algorithms. From data entry to routine customer queries, automation frees up human resources to focus on more complex and strategic aspects of their roles. This not only enhances productivity but also allows for a more strategic allocation of human skills, fostering a work environment that emphasises creativity, problem-solving, and innovation.

Generative AI’s impact extends beyond automation, touching the realms of marketing and decision support. Businesses are leveraging AI for marketing purposes including data analysis and targeting new potential customers.

In decision support, generative AI can act as a powerful tool, processing vast amounts of data to provide insights and recommendations. It can help professionals make more informed decisions by analysing trends, predicting outcomes, and identifying potential risks. As a result, businesses can adapt quickly to changing conditions, mitigate risks, and capitalise on opportunities in real-time.


Collaboration is another facet of work that has been significantly influenced by generative AI. Tools powered by these technologies facilitate seamless communication and collaboration among team members, irrespective of geographical locations. Virtual assistants can schedule meetings, draft emails, and manage routine administrative tasks, enhancing overall team efficiency and enabling a more focused approach to complex projects.


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